The work behind the recognition.
Audience understanding, relevance, welcome and measured learning beyond reach alone.
An invitation that helps new audiences discover and return to museums.
Audience understanding, relevance, welcome and measured learning beyond reach alone.
A museum or partner with an implemented audience programme or campaign.
Programme materials, audience feedback and evidence of repeat or deeper engagement.
These are proposed criteria. Full rules, nomination dates, evidence requirements and the independent category jury will be published before nominations open.
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